Illustration
Illustration is where a music video tells a narrative story that is related to the song of the lyric. It follows the story line of the song and the video is there to help an audience understand the story. For example, Thriller by Michael Jackson.
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Likewise, this is wear Michael turns into a creature himself, before we find out that they were watching a screen after all at the cinema. This directly follows the narrative theory as the lady is following him.
This shows the dance break from the monsters showing how they have taken over the city and do not care about frightening the civilians. It constantly is playing with the audiences minds as they are wondering whether the characters are dreaming this or this is actually happening in the world of the video.
Amplification
The images amplify the lyrics as a narrative and may be used to convey a deeper meaning that would not be picked up from the lyrics alone. The artists may take on fictional roles within the narrative such as Lady GaGa: Judas.
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This is the dance break that Judas is portraying, with backing dancers once again portraying GaGa's god like appearance.
Here we see GaGa leading the dance connotating how GaGa is the leader of the pack and everyone wants to follow the pack. She is in love with Judas but currently with Jesus, but the dancers are showing their love with Lady GaGa.
As the video is called Judas, this part shows GaGa in the water being overwhelmed by the flow of water, symbolising her being baptised as she has taken is in love with Judas.
Disjuncture
Disjuncture
This is where there is little connection between the lyric and video or where the video contradicts the lyrics or has no meaning to the song at all. For example Hopeless Wanderer by Mumford & Sons due to there being no narrative and famous comedians taking their place.
We begin seeing the lead singer of the band not knowing that it is Jason Sudeikis the famous comedian. The video does not follow the narrative of the song as the video throughout is the comedians playing instruments outside and singing too the camera, addressing the audience.
Similarly here, Ed Helms is shown playing the piano outside. Despite the song being called 'Hopeless Wanderer' the video has no narrative.
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Following this band are pictured in another random place, such as this boat however still playing huge instruments such as the chello, being slightly irrelevant.
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