Need for Speed Movie Poster- Textual Analysis

 

The Need for Speed movie poster features a low angle camera shot on the main character. This has been done to show that the main character is quite a powerful person, or what he experiences in the movie he will be experienced in. The main actors in the film are featured in big bold letters in the center of the poster to attract an audience to watch the film as the actors are well know, for example Aaron Paul is known for being in Breaking Bad. Fans of Aaron Paul will then more likely watch the film as they are a fan of his acting. The man is also much larger than whats happening than the scene 'inside him' which suggest that he may be the person who will take control of the fast car chases in the film. They also symbolise the fact that he is more powerful than this. The car looks like it has fire coming out the back of it so it shows that there are likely to be big explosions and a lot of action. The car is also facing away from the audience, as if it is going into the sunset (the actors body) to show that cars are a part of this characters heart and soul. The low flying helicopter, facing towards the audience, may show that this is what he may be coming into contact with in the film, being the enemy. The characters eye line is facing upwards with a worried expression on his face which means that the character is likely to be looking at what we are seeing in the poster, to show that he may be worried about this conflict in the film.

The colour contrast for the character shows a dark blue face and orange on the other side, almost like a sunset figure. The contrast of the colours may signify that this character has a good and bad side to him and we will likely see this in the film. The actor is central so he is the first thing that we witness when looking at the poster. The car and helicopter on the movie poster shows that the genre of this film is likely to be action and will most likely aims at young men.

The title is stated in big bold letters, keeping the iconic logo to the popular game. Below this, the poster creators have placed the legal writing in very small letters, as the audience are not meant to read this as it is irrelevant. Also, in a much larger font, the release date is shown so the audience know when they will be able to see the film.