Homepages- Chase and Status & One Direction

The point in a website and homepage is to give fans of an artist/band information about them and lots of detailed information including: news, gigs, dates, pictures, contact, community, about the band and more. This is used for sales and promotion to make fans aware of an artist and lets people know everything about the band. Successful and popular artists will likely have a merchandise shop where hard core fans are able to purchase products from the artist including: mugs, t-shirts, mouse mats etc. Since the increase in social networking sites and youtube, the websites are likely to include music videos and links to their twitter and/or Facebook page. You are raising awareness for the band and it is free to access. The people who actively look for the websites will be a fan of the band/artist whilst allowing for technological convergence. The most important thing of a website as a medium is the fact that it can be constantly updating, allowing fans to constantly buy into the product of the band and allows the artist to stay trending, cool and current. 

Chase and Status

Chase and Status are an upcoming successful drum&bass/ dance duo who produce tracks that are often played at parties and clubs around Europe. Their target audience is 16-25 year olds as this is the age teens and young adults go on holiday/party. The point in Chase and Status' homepage is that it enables fans of their music and/or dance music to see what they are all about and follow Dyer's star theory by knowing enough to like them but not knowing enough to make them seem mysterious and interesting. Their website features everything you'd expect from a successful bands/artists website including news, social networking, gigs, releases and a store. They need to have all of these aspects so fans can know the minimum they want/need to know about an artist to fall in love with them and find out as much as they can about them. It also helps with the promotion of the band as they can advertise new albums/merchandise on the website meaning this can be updated at all times and constantly evolving and keeping up with the times. Technical elements of their website include a blurred image of themselves with a logo covering them becoming symbolic. In addition video clips have been used enabling fans to watch what they are currently producing. A photos page displays some more technical and symbolic representations. The overall message and ideologies of their website is that they are showing their fans that they are a cool and new band which is shown through their bold colour scheme and text but they don't need to show they care tremendously about their fans like One Direction do as their target audience isn't small-teenage girls.

One Direction

Keeping fans updated with 'Extra Tickets' leading to a great form of cheap promotion

One Direction are currently the biggest boyband in the world with a target audience of young-teenage girls. The people visiting their website will likely be teenaged girls as they will have a lot more access to the internet than younger girls. They are likely to be ‘fan girls’ and their main interests will likely be following bands and using Twitter. Technical elements on their website include the selfie the boys have taken on the stage, a close up with smiling faces to look like they are happy and constantly enjoying what they do. It also includes their fans in the background to show to the viewers of the website that they really care about their fans. The fact that the fans are screaming behind the band reinforces Dyer's star theory making them look godly and is helping to construct them as a 'star'.  The website is making fans feel close and connected to the band such as being able to read their 'journal' making them feel like the guys next door. The overall message the site is trying to portray is that they are a current, popular boyband who care about there fans tremendously to manipulate the teenage girls emotions. 


The comparison of the websites from two completely different artists and genres show how a target audience and conventions form a band and therefore their website.