I learnt that the video commissioner over sees the whole music video process. When they get given a track, they have a budget set based on how many copies they expect to sell. They manage everyones expectations, a lot of the time the artist has a different opinion. The brief decides whether we want the artist in the video itself, if its a dance act, often no artist however of it is One Direction or Ellie Goulding, for example, then yes.
Lots of directors now a days want to show narrative videos so it can help them get into film. They put together a brief in which they get the ideas from a director. They try not to send out briefs to more than 5-10 directors as don't want to waste peoples ideas trying. Dance tracks are effected as not much publicity
Treatment
This is best when it is summed up in the 1st paragraph to keep the readers attention and make it as easy as possible for the reader to understand.
Years and Years- King
Shot in LA, they found some persons swimming pool to shoot. The pool was freezing to shoot in so they had to get this shot as quick as possible for the actors sake.
International artist budget would be £100,000+ on average and UK only artist is about £30,000.
The video commissioners are always on set to make sure everything runs smoothly. They don't ever want to fall out with anyone and always want to leave people happy. Commissioners have to be there during a shoot day to make sure everything is going ok
In a studio, however, it is much more controlled with much more set up.
If you get the right location its all pretty much set up for you however much more can go wrong such as weather and pedestrians.
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