Audience Research for Music Videos for age 17-18 year olds

Taylor Swift- Style

The video uses lots of stylistic elements which are aesthetically pleasing. For example, trying to offer something a little edgy and cool such as her face dissolving into a rock at the beginning of the video. The narrative is romantic and follows the story of the song, as well as a romantic love story which is aimed at teenage girls.

Projection and artistic elements have been used to convey the message throughout the video. This is also trying to break away from Taylor Swift's usual cheesy videos to appeal to maybe a 'cooler' group of people.







Mark Ronson- Uptown Funk (feat. Bruno Mars)

The main aspect that is used in this music video is the idea of breaking the 4th wall, making the audience feel like you are with the artists and having fun with them. This works exceptionally well which cooperates nicely with the funky track which seems to appeal to most ages. The dancing enables fans to learn the routine and admire the moonwalk dance. The camera shots are often at a low angle with the camera sometimes twisting, disorientating the audience. The constant singing closely to the camera also makes the audience feel like they are part of the song and enables them to enjoy the humour that comes as part of the package.

The old school hip-hop style makes you feel part of the party as well as the camera movements making us feel closer to the action. The smiling faces makes you feel like you're on the dance floor and the humour of the hair salon and moonwalking all add to the 'coolness' of this video. This is a successful music video as it is aimed at people who like having fun, who don't take themselves too seriously and like hip-hop and dance music.


Gibberish- Max

The video is very clever how it cuts forward and backward motion into the same clip, which is attractive to film fanatics. The change in motion also relates to the song title of 'Gibberish' by having no idea whats going on. It is visually interesting and innovative, cool to look at. 

The neon lights and flips make it interesting for dancers and DJ's but as a whole it has a teenage vibe of a target audience. I believe it is very successful in what it does.